SCRIPTS & FILMING
What to include in a short-video filming brief
A clear brief for a creator or team: the idea, opening, shots, script and delivery checklist.
Start with one purpose
Describe the audience and the one idea viewers should take away. For example: demonstrate one way to prepare for filming. “Make something interesting” leaves the person filming to guess too much.
Describe the opening and the point
Write the first line and what happens on screen. The opening should match the content: if you promise to show a lighting setup, show it. Avoid promising an outcome the video does not explain.
Separate speech from action
For each section, write “what we say / what we show”. For example: “First, I check the audio” / a close-up of the microphone and a short test recording. Specify where you need speech on camera and where an extra shot will work.
Define the filming setup
Describe the video orientation, background, light, clothing, props and audio setup. Clarify who films and who edits. Before recording the main takes, shoot a short test: the face should be visible, speech clear and private information out of frame.
Agree on deliverables
Specify whether you need original files, separate takes and extra shots, how to name files and where to send them. Replace “make it look nice” with criteria you can check: the whole line is recorded, no background music obscures the voice and the key object is visible.
A template for your first brief
Audience: … One idea: … Opening line: … What we say and show: … Filming setup: … Files to deliver: … Who reviews the result: … This template helps organize the work; it does not guarantee views. After publishing, compare your assumptions with actual audience feedback.